Skills & Resume - Korine Craze

Skills

Design Programs

Design Skills

COMMUNITY & MARKETING PROGRAMS

Knowledge

Resume

Education

2004 - 2007

The Art Institute of California

San Diego

Bachelors of Science in Graphic Design

2023 - 2023

UX/UI for Gaming Course

elvtr

Certificate in UX/UI for Gaming Course

Experience

January 2025 - March 2026

Lead Community & Marketing Manager for Studios

Oculus Studios @ Meta VR game Studios

Directed community strategy, brand leadership, and player-engagement initiatives across all Oculus 1P
Studios, partnering with development teams on Live-Ops titles and upcoming games to drive long-term
growth; improved player sentiment, increased community participation, and contributed to studio-wide
launch readiness
Developed B2C marketing strategies for upcoming game releases, aligning community insights with
go-to-market plans; boosted pre-launch awareness, increased social reach, and supported successful launch
campaigns that exceeded engagement benchmarks
Supported marketing teams with community strategies for 2P and 3P game releases, delivering tailored
communication frameworks and creator-activation plans that increased campaign engagement and reduced
player friction during launch windows
Led a team of Community Managers, assigning resources across multiple studios and high-priority initiatives;
optimized team workflows, improved cross-studio alignment, and increased overall team output

Feb. 2024 - Feb. 2025

Sr. Community Manager & Assoc. UI/UX On Batman: Arkham Shadow

Camouflaj Studio @ META VR GAME STUDIOS

Created and implemented the title’s B2C marketing and communication strategy, aligning player insights with
go-to-market plans; increased pre-launch awareness, improved conversion across key beats, and
strengthened brand consistency across all player-facing channels
Built and executed integrated marketing, influencer, and social media campaigns that drove impressions,
boosted creator participation, and exceeded engagement benchmarks across priority platforms during key
campaign windows
Executed and evaluated community sentiment across all channels, synthesizing insights to inform game
design, Live-Ops priorities, and marketing strategy; reduced recurring player pain points and improved
sentiment trends
Designed UI for menu icons, HUD components, and the character viewer, improving visual clarity and
usability; contributed to a reduction in player confusion and supported a more intuitive experience
Directed UX design for menu systems, UI layout, and the character viewer, collaborating with design and
engineering to streamline navigation flows; enhanced overall player satisfaction

Dec. 2020 - January 2025

Sr. Community & Marketing Manager

Downpour Interactive @ Meta VR Game Studios

Directed advertising and promotional strategy for Onward, aligning creative, community, and performance
insights to drive measurable growth; increased campaign efficiency, improved player acquisition, and
strengthened long-term retention across key cohorts
Developed brand strategy and communication standards for Onward and Downpour Interactive, establishing
a unified voice and visual identity that improved message clarity, reduced inconsistencies across channels and
elevated overall brand trust within the competitive VR FPS space
Coordinated and executed multi-channel marketing and social media campaigns that delivered increased
engagement, and supported updates and seasonal beats with consistent, high-impact messaging
 Created community sentiment reporting frameworks and follow-up strategies that surfaced actionable
insights for design, Live-Ops, and leadership; reduced recurring player pain points and improved overall
sentiment trends
Developed creatives and messaging for all studio communications, ensuring alignment across marketing,
community, and product updates; increased content performance, improved player comprehension of
updates and features, and strengthened the studio’s overall communication quality

2018 - 2020

Coordinator and Accounting

Print & Finishing Solutions

2016 - 2018

Gaming Department Event Coordinator

Event Horizons Entertainment

Director in charge of coordinating event logistics to support gaming tournaments, marketing, and sponsors
Created environment design and layout standard for game rooms
Improved staff functionality during events through resource allocation and scheduling
Implemented updated processes for tournament operation

2013 - 2016

Graphics, Marketing & Event Director

Zadro Products, Inc.

Director responsible for marketing, trade shows, and branding
Marketing, sales, graphics, and logistics coordination for trade shows and marketing presentations
Built presentations after shows and marketing campaigns to create visibility into ROI and future opportunities
Improved brand recognition through redesign of company presence