Directed community strategy, brand leadership, and player-engagement initiatives across all Oculus 1P Studios, partnering with development teams on Live-Ops titles and upcoming games to drive long-term growth; improved player sentiment, increased community participation, and contributed to studio-wide launch readiness.
Developed B2C marketing strategies for upcoming game releases, aligning community insights with go-to-market plans; boosted pre-launch awareness, increased social reach, and supported successful launch campaigns that exceeded engagement benchmarks.
Supported marketing teams with community strategies for 2P and 3P game releases, delivering tailored communication frameworks and creator-activation plans that increased campaign engagement and reduced player friction during launch windows.
Led a team of Community Managers, assigning resources across multiple studios and high-priority initiatives; optimized team workflows, improved cross-studio alignment, and increased overall team output.
Feb. 2024 - Feb. 2025
Sr. Community Manager & Assoc. UI/UX On Batman: Arkham Shadow
Camouflaj Studio @ META VR GAME STUDIOS
Created and implemented the title’s B2C marketing and communication strategy, aligning player insights with go-to-market plans; increased pre-launch awareness, improved conversion across key beats, and strengthened brand consistency across all player-facing channels.
Built and executed integrated marketing, influencer, and social media campaigns that drove impressions, boosted creator participation, and exceeded engagement benchmarks across priority platforms during key campaign windows.
Executed and evaluated community sentiment across all channels, synthesizing insights to inform game design, Live-Ops priorities, and marketing strategy; reduced recurring player pain points and improved sentiment trends.
Designed UI for menu icons, HUD components, and the character viewer, improving visual clarity and usability; contributed to a reduction in player confusion and supported a more intuitive experience.
Directed UX design for menu systems, UI layout, and the character viewer, collaborating with design and engineering to streamline navigation flows; enhanced overall player satisfaction.
Dec. 2020 - January 2025
Sr. Community & Marketing Manager
Downpour Interactive @ Meta VR Game Studios
Directed advertising and promotional strategy for Onward, aligning creative, community, and performance insights to drive measurable growth; increased campaign efficiency, improved player acquisition, and strengthened long-term retention across key cohorts.
Developed brand strategy and communication standards for Onward and Downpour Interactive, establishing a unified voice and visual identity that improved message clarity, reduced inconsistencies across channels and elevated overall brand trust within the competitive VR FPS space.
Coordinated and executed multi-channel marketing and social media campaigns that delivered increased engagement, and supported updates and seasonal beats with consistent, high-impact messaging.
Created community sentiment reporting frameworks and follow-up strategies that surfaced actionable insights for design, Live-Ops, and leadership; reduced recurring player pain points and improved overall sentiment trends.
Developed creatives and messaging for all studio communications, ensuring alignment across marketing, community, and product updates; increased content performance, improved player comprehension of updates and features, and strengthened the studio’s overall communication quality.
2018 - 2020
Coordinator and Accounting
Print & Finishing Solutions
Coordinate scheduling for over 10 technicians.
Resolve customer issues through parts ordering and scheduling service.
Train team members on Sage ERP service manager software extension.
Improved department efficiency with utilization of Sage ERP.
2016 - 2018
Gaming Department Event Coordinator
Event Horizons Entertainment
Director in charge of coordinating event logistics to support gaming tournaments, marketing, and sponsors.
Created environment design and layout standard for game rooms.
Improved staff functionality during events through resource allocation and scheduling.
Implemented updated processes for tournament operation.
2013 - 2016
Graphics, Marketing & Event Director
Zadro Products, Inc.
Director responsible for marketing, trade shows, and branding.
Marketing, sales, graphics, and logistics coordination for trade shows and marketing presentations.
Built presentations after shows and marketing campaigns to create visibility into ROI and future opportunities.
Improved brand recognition through redesign of company presence.